Szostak, M. (2023) ‘Perception of creative identities by artistic and non-artistic individuals: consequences for management’, Creativity Studies, 16(1), pp. 1–25. doi: 10.3846/cs.2023.15081. ABSTRACT: The interdisciplinary research on the perception of creative identities like artists, creators, entrepreneurs, leaders, and managers brings substantial conclusions for understanding the way of thinking, internal features, and motivations of decisions of individuals with and without artistic factor. For this purpose, an international quantitative examination of 160 individuals was undertaken. The research exhibited that individuals with and without artistic identity perceive artists, creators, entrepreneurs, leaders, and managers statistically similar (chi-square test of independence used, p < 0.001). The negative verification of the hypotheses was astonishing and a novelty in the investigated area. The novelty should be seen